The title “Qualitative Research – Can it be an Alternative to Quantitative Research: A Business/Social Science Perspective” suggests an exploration of whether qualitative research methods can replace or complement quantitative methods within the contexts of business and social sciences. It implies a discussion on the value, applicability, and effectiveness of qualitative research in providing insights that are traditionally sought through quantitative means. The title sets the stage for a comparative analysis of the two research approaches and their relevance in these specific fields.